Roasting: a unique art
Authentic and delicate know-how

Roasting is a precise and subtle art. During this careful process, the previously harvested green coffee beans are lightly toasted at 200 ° C for just a few minutes.
This art of roasting is just as important as choosing the variety of coffee used. The process of this technique is crucial, allowing the enhancement of the quality and uniqueness of each coffee.

What does Roasting refers to ?

It refers to the cooking of coffee beans. When green beans are roasted, they turn brown and take on more consistency.

What are the 3 main stages of Roasting


The following phases are used to find the ideal balance between body, aroma and acidity of the coffee. It consists of combining the thickness, the intensity, the generous flavor and the strength of this beverage.

  • Drying

This first step begins as soon as the green coffee bean is in the artisanal roaster and continues during its transformation. Coffee changes
color through the process of evaporation of water, it changes from green to yellow. This is called the "Stucker reaction" which results in the evaporation of water from the coffee.

  • Caramelization 

This phase is characterized by the “Maillard reaction”. This process makes it possible to develop all the delicious and exceptional aromas of coffee during its cooking. Controlled roasting can release up to 1,000 aromas naturally present in a coffee bean. The longer the cooking time, the more intense and rich in aromas the coffee will be. Thanks to caramelization, the roasted vegetable aromas will provide a popular fruity flavor. The yellow coffee bean will be slightly caramelized.

  • Development 

This final stage occurs when the quality coffee bean explodes from heavy pressure on it, akin to the crunching sound of carefully roasted coffee. This removes the water residue present in the coffee. In addition, it consists in balancing the flavors delivered during caramelization and in selecting the shade of the coffee bean. The Master Roaster chooses with care and finesse the cooking and temperature when roasting the coffee.

Do you know the different types of Roasts?

Taste different roasts to find the one that suits you. The time and temperature of coffee cooking influences its taste, color and smell.
The lighter the roasted coffee beans, the lighter and more tangy this brew.
The darker the roasted beans, the bitter and more intense your cup of coffee will be.


  • Blond roasting (about 10 minutes of roasting): You will obtain a more acidic coffee, generally less full-bodied. This sweet and balanced coffee offers fruity, floral, gourmet or spicy notes. It is also characterized by marked acidity and cereal flavors.
  • Brown roasting (about 15 minutes of roasting): It offers a tangy taste with aromas which often tend towards fruity. This balanced coffee is defined by a nice roundness and a developed sweetness. It reveals all the peculiarities of the origin of coffee.
  • Dark roasting (about 25mn of roasting): The taste is more bitter. This full-bodied coffee has light toasted notes. It also offers complex flavors that you will have the pleasure of discovering with every sip of coffee. There is also a medium roast called "American roast" which is consumed the most by coffee lovers.

It is also important to choose the roasting of your beans depending on when you enjoy your coffee. A lightly roasted coffee will be tart and will be perfect for breakfast, for example.

Our Green Coffee Tips:
The choice of an “artisanal” coffee roasted by a Master Roaster is also very important. Artisanal roasting develops and enhances all the aromas of your coffee naturally, without any addition of colorings, additives and flavor enhancers. Each coffee is delicately roasted to enhance its flavors and guarantee you the optimal expression of its aromas.

Each coffee has a particular origin and it is necessary to adapt the roasting to detect its specific characteristics. Our Master Roaster defines the ideal process for obtaining a balanced and tasty coffee.

In addition to traditional roasting, opt for a "gourmet" coffee, a Grand Cru BIO coffee, to obtain a balanced coffee. Encourage organic know-how from harvesting to roasting.
Opt for artisanal roasting of coffees of single origin, certified fair trade and organic. ORGANIC coffee promotes producers while respecting artisanal, traditional and eco-responsible techniques. We take care of the quality coffee crops while preserving the environment.


Thus, the quality of the coffee and its roasting are the two parameters that will bring you the promise of a unique tasting moment.